Tales And Treasures

Leisure And Travel rural tourism • rural india

About Us

Living in the comfortable urban life of metro cities, do you ever realize that there is a parallel India that exists, one that is starkly opposite to our own idea of the country? This parallel world isn’t very far from you, too. This is the heart of India - our villages and our native communities, the remotest of the tribes and lands. Tales and Treasures is a venture started by three SBI Youth for India fellows - Saumya Omer, Kriti Gupta, and Anvi Mehta. The three were working in well-e Living in the comfortable urban life of metro cities, do you ever realize that there is a parallel India that exists, one that is starkly opposite to our own idea of the country? This parallel world isn’t very far from you, too. This is the heart of India - our villages and our native communities, the remotest of the tribes and lands. Tales and Treasures is a venture started by three SBI Youth for India fellows - Saumya Omer, Kriti Gupta, and Anvi Mehta. The three were working in well-established careers in the metro cities of the country before they came across the opportunity to work in rural India for a year. Having worked in the villages of Gujarat and Uttarakhand individually, they saw a huge gap between rural artists/enterprises and the urban market. To continue working for the development of our rural counterparts, the three decided to start this venture which aims at providing a platform for rural-based enterprises as well as an attempt to create awareness of the art, traditions, and craft of the country that is fading away because of urbanization. Tales and Treasures connect artists, rural enterprises directly to urban clientele by marketing their products at the right platform. Each and every product under the venture is curated by the different groups across the country, some by using the traditional knowledge passed on through generations and others using innovative production techniques to promote sustainable consumption. We have also conceptualized workshops and excursions to the villages across India, which are hidden gems rich in their traditions, culture, and art. We spread awareness of our rich culture through tete-a-tete’s and talks, conduct art-based workshops and lead travelers to places which promise unique rural experiences. ...[[showFullText ? 'Read less' : 'Read more']]

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Kriti Gupta

Even when she was pursuing Chartered Accountancy, a career as tough as they come, Kriti always knew that her real calling lies in working on the ground, with the communities. After a couple of years of climbing the corporate ladder, she finally took a leap of faith and moved to a small tribal district in Gujarat as a SBI Youth for India fellow. Kriti firmly believes that cultural heritage is the biggest asset of any community and that it should not be traded at any cost. She loves collecting stories and hidden tales about any place she visits. Luckily for us, she also believes in sharing those hidden tales with everyone! With a dream to rediscover India, Kriti is now a part of the founding team of Tales & Treasures

Anvi Mehta

An environmental engineer turned journalist, she worked in DNA publication for three years before joining SBI Youth for India fellowship programme. Post her fellowship, she worked as a Deputy Program Manager for SBI Foundation. A year into her job and she realized that she had fallen in love with rural India and wanted to do something that benefits the enterprises and artists in the interiors of our country. To take her passion forward, Anvi is now a part of the founding team of Tales & Treasures.

Saumya Omer

A communications specialist by profession, Saumya experienced the satisfaction of working at the grassroots during her stints as a volunteer and an intern with multiple social sector organizations. Hence, after spending 3 years with startups and formulating their marketing strategies, Saumya quit her corporate career to pursue her dream of starting up a social enterprise of her own, joining the Youth for India fellowship by SBI Foundation. With a belief that to understand people it takes more than a paper, Saumya now is the part of the founding team of Tales & Treasures

Tales And Treasures

Experiences

Team

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